Word: gimmicked
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...those who do not believe, as comedian George Carlin professes, that life is just a big collection of stuff, the question remains: why the stuff? Din President Alexander F. Beckett, who created the theme, answers, "We went right for students' instincts. We knew the tackiest gimmick would draw people...
...beautiful gimmick. And Jesse, who loves a good political gimmick as much as anyone and who can do more with them than anyone else can anyway, was smiling heavily...
When it failed, Griffin put together a new syndicated show, serving as host until 1986. But through the '60s and '70s, he was laying the foundation for his fortune, using game shows as the building blocks. With his wife at the time, Julann, he devised a program whose gimmick was the simplest of inversions -- giving the answer and asking for the question. Jeopardy's success funded Griffin's other investments, including Wheel of Fortune, the most profitable syndicated show ever, with estimated revenues of more than $100 million a year. The two shows were the trophy properties in Griffin...
They started seven years ago as a clever promotion, a harmless gimmick designed to boost business for airlines. But now frequent-flyer programs have triggered a dangerous dogfight in a vulnerable industry. As the major carriers scramble to offer the best giveaway plans, almost everyone who flies frequently for business or pleasure is busy trying to calculate how many miles of travel it will take to earn a free trip across the country or even around the world...
...gimmick has shaken up the airlines so much as the new triple-mileage bonuses. Delta started this turbulence last November, when it announced that anyone charging a ticket for one of its flights with an American Express card this year would receive credits worth three times the mileage. Within a few months, nearly all the major carriers had matched or surpassed Delta's deal, some offering the triple mileage whether or not passengers used American Express...