Word: gimmicked
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...promotional gimmick, the bank is offering unusual six-month certificates of deposit: their interest rates are tied to how well the Wildcats and the Cardinals do in the N.C.A.A. tournament. For a minimum of $500, a customer can buy a Wildcat CD or a Cardinal CD that offers a base interest rate of 7.5%. If the chosen team makes the playoffs, the rate will bounce to 7.7%. That seems a sure bet with either team, since Kentucky was ranked No. 5 and Louisville No. 13 in the latest Associated Press poll. For , each game the team wins, another .1 percentage...
Taken on its own terms, however, Drood is vivacious, funny and richly tuneful, and it has an irresistible gimmick: the song and dance comes to a halt in mid-syllable to mark where Dickens' novel breaks off. The audience then votes to select the murderer and therefore the ending. This do-it- yourself detection has been honed since last summer's tryout by Director Wilford Leach and Choreographer Graciela Daniele, the team that made a zonked- out Pirates of Penzance a 1981 Broadway triumph. Fully half of Holmes' songs are instantly hummable, notably the sweet Perfect Strangers and the plucky...
With two hours of pregame activity, roughly 3 1/2 hours of football and a 30- minute postgame wrapup, Super Bowl Sunday, Jan. 26, promises to be another marathon day of TV viewing. But NBC has come up with a new gimmick to ease the strain. Halfway through the pregame show, at around 4 p.m. E.S.T., the network's analysts will lapse into unaccustomed silence for one minute. As a clock onscreen ticks off the seconds, viewers will be able to race to the refrigerator or bathroom without missing any of the action -- or the commercials...
...built an estimated $1 billion-a-year business from a face cream brewed up by her Hungarian uncle (who also made simple fragrances, mudpacks, a poultry lice killer, and who died broke). In the industry she has been an innovator and an astute adapter, popularizing the gift-with-purchase gimmick, scent-free "hypoallergenic" cosmetics (Clinique), and a skin-care line for men (Aramis). Along the way she was helped by her patient husband Joe Lauder, who died nearly three years ago, and especially by her elder son Leonard, 52, who now runs the company...
...This is not a gimmick to raise Harvard rents," Zekhauser says...