Word: gimmicked
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...call out, "Yomiurisan, please take pains to slow down. Many thanks." For a longer trip, reporters may fly in one of Yomiuri's four helicopters or three airplanes. The paper also operates Japan's foremost professional baseball team, the Yomiuri Giants, founded in 1934 as a circulation gimmick; a 150-acre amusement park called Yomiuriland; a symphony orchestra that has been conducted by Zubin Mehta and Mstislav Rostropovich; and periodic exhibits of paintings by such artists as Renoir and Van Gogh...
Wursthaus (4 JFK St.): The centerpiece of this bar/delicatessen is its collection of more than 100 international beers. It's a great gimmick, but makes for a lot of headaches in bottle bill Boston. The Wursthaus is basically a good place for a sandwich and a beer. And remember: At the Wursthaus it's not how it tastes but where it's from...
...circulatory disorder that causes painfully cold hands and feet), gastric ulcers and colitis. "Ten or 15 years ago, we thought there was no therapy for stress," says Stanford Psychiatrist Stewart Agras. "Now we know that relaxation is not a gimmick; it works...
...midst of a disappointing season for new plays, Manhattan stage producers are relying on a gimmick to sustain interest in current hits: hiring pop-identifiable personalities to take over major roles. To wit, Debbie Reynolds will replace Raquel Welch who replaced Lauren Bacall in Woman of the Year. Teenswooner Andy Gibb is now headlining Broadway's Joseph and the Amazing Technicolor Dreamcoat, and yes, no less than Bert Convy, the chirpy host of TV's Tattletales, is replacing Raul Julia for two weeks in the musical Nine. Of all the recent replacements, however, the most interesting...
...final years in the major leagues, Ball Four Author Jim Bouton, 43, was always looking for a gimmick to extend his pitching career, and as an ex-ballplayer, he has not changed much. His idea for Big League Chew, a bestselling chewing plug-like pouch of shredded gum for sand-lot Harvey Kuenns, made Bouton rich. And he has now moved on to the diamond status symbol that really separates the men from the boys: baseball cards. (The men are on them, and the boys collect them.) Bouton has come up with a proletarian variation on the real thing, individually...