Word: gimmicked
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...Chicago, opposes the pills, but concedes that occasionally, "I will say 'O.K., try it.' Some people are very sensitive to it, and some are not. We're all looking for the easy way out, but damn it, there is no easy way. This is a gimmick, and it will go the way of all gimmicks...
...mounting itself, Coe promises that his productions "will be set to period and will be staged on a set that approximates Shakespeare's architectural space "No complaint here. The ASI has, in prior regimes, given us enough gimmick ridden shows land in 19th century Texas of 20th century Latin America...
Edwin Land, a tinkering scientist, founded the Polaroid Corp. in 1937 to make nonglare lenses. In 1948 he marketed a new camera that could produce pictures immediately. Competitors like Eastman Kodak thought it was a gimmick, but the product was an overwhelming success and opened up a whole new industry. When Land retired as head of the company in 1980, he had accumulated Polaroid stock worth more than $75 million...
...English mini-series of the same title, Pennies from Heaven traces Arthur's adulterous romance with a baby-faced kindergarten teacher named Eileen Everson (Bernadette Peters), and follows the pair to their eventual downfall when Arthur becomes suspect in a murder. If it weren't for a surprisingly original gimmick, the movie might have just been another lowlife melodrama in the style of The Postman Always Rings Twice. But as the two lovers travel through the bleak Chicago landscape, they occasionally burst into mimicries of the kind of elaborate Busby Berkeley song-and-dance numbers Hollywood so admired during...
...mean to a guy like that, a guy who makes your grandmother smile? It's all a gimmick, of course, the absent-minded-professor-type-who's-messy-and-never-on-time thing. But there's nothing so bad about that. Just about everyone on television has some kind of gimmick, so why not Rooney? And even if his weekly spots aren't always stimulating and funny, they do provide a somewhat refreshing change of pace to the aggressively serious tone which dominates the rest of "60 Minutes." Andy Rooney is the sprig of parsley, the after dinner mint...