Word: gimmicked
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...hype now swirling around the I.R.A.s is almost a replay of the fanfare that marked the introduction of the tax-free All Savers Certificates last October. That gimmick proved to be much less popular than anticipated, but financial analysts do not expect the same fate to befall the new I.R.A.s. To begin with, the All Savers Certificates are available only in the form of deposits at banks, S and Ls and credit unions. Moreover, the All Savers program was designed as a temporary measure to aid the ailing financial industry and is due to expire...
...until 1:25 a.m. He faced Sam Donaldson, who filled in for Ted Koppel. On Nightline, the camera watches over the interviewer's shoulder, while the target appears on a large screen, as if coming from somewhere a long way off. In this case it was a gimmick. Donaldson was in a below-ground studio in ABC's Washington headquarters; Allen was in another studio upstairs in the same building...
...point. Harvard's no,1 player Howard Sands '83 underwent customary Prince growing pains two years ago. Already an established top tenner in junior tennis, Sands wanted to build his serve and volley game. But Sands, a skeptic after two weeks of using the Prince, wanted no part of gimmick. However, Sands stuck out the four-week trial period. Needless to say the story goes, Sands stayed with prince both story goes, Sands stayed with Prince, both story goes, Sands stayed with Prince, both to his and Prince's benefit. Sands, an All American, recently placed...
...preppie gimmick is working. In July the newly incorporated outfit did $3,000 worth of business, nearly triple the amount in June, and August looks even better. Osler's older brother, an attorney, is conducting a trademark search, seeking to protect the name, and the trio has hired two more preppies to run the company while they are studying next year. Osler says that they may even franchise the business. So far, the only setback for Preps for Rent was when a local bank refused to allow them to print an alligator on their checks...
...shows Marguerite Duras triple bills. Best of all, he is in love with her . . . or so it seems. Francine should have known something would go wrong. She has, literally, a nose for trouble-and so has the film. Polyester is the first motion picture in Odorama, a wondrous screen gimmick that allows the movie audience to smell what Francine does. Discretion and good taste preclude revelation of the specific odors unleashed here, but be warned: this film isn't rated R for roses...