Word: gimmicking
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Dates: during 1980-1989
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...cinematic twist on the old mail-order-bride pitch. In the clip, titled What Do You Think of My Face?, a man named Marc Halberstadt fills the silver screen. Explains the 36-year-old former furniture salesman, who scraped together $1,200 to produce the film as a gimmick to find a wife: "I wanted to create the most significant mating call in the history of the human race...
...Chicago, opposes the pills, but concedes that occasionally, "I will say 'O.K., try it.' Some people are very sensitive to it, and some are not. We're all looking for the easy way out, but damn it, there is no easy way. This is a gimmick, and it will go the way of all gimmicks...
...mounting itself, Coe promises that his productions "will be set to period and will be staged on a set that approximates Shakespeare's architectural space "No complaint here. The ASI has, in prior regimes, given us enough gimmick ridden shows land in 19th century Texas of 20th century Latin America...
Edwin Land, a tinkering scientist, founded the Polaroid Corp. in 1937 to make nonglare lenses. In 1948 he marketed a new camera that could produce pictures immediately. Competitors like Eastman Kodak thought it was a gimmick, but the product was an overwhelming success and opened up a whole new industry. When Land retired as head of the company in 1980, he had accumulated Polaroid stock worth more than $75 million...
...English mini-series of the same title, Pennies from Heaven traces Arthur's adulterous romance with a baby-faced kindergarten teacher named Eileen Everson (Bernadette Peters), and follows the pair to their eventual downfall when Arthur becomes suspect in a murder. If it weren't for a surprisingly original gimmick, the movie might have just been another lowlife melodrama in the style of The Postman Always Rings Twice. But as the two lovers travel through the bleak Chicago landscape, they occasionally burst into mimicries of the kind of elaborate Busby Berkeley song-and-dance numbers Hollywood so admired during...