Word: gimmicking
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Dates: during 1980-1989
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...shows Marguerite Duras triple bills. Best of all, he is in love with her . . . or so it seems. Francine should have known something would go wrong. She has, literally, a nose for trouble-and so has the film. Polyester is the first motion picture in Odorama, a wondrous screen gimmick that allows the movie audience to smell what Francine does. Discretion and good taste preclude revelation of the specific odors unleashed here, but be warned: this film isn't rated R for roses...
DIED. Mark Ethridge, 84, liberal, outspoken journalist who as publisher of the Louisville Courier-Journal and the Louisville Times between 1936 and 1963 helped lift both newspapers to national prominence; in Moncure, N.C. Ethridge's Louisville stewardship was distinguished by expanded, gimmick-free news coverage, enlivened writing and makeup, and an editorial page that spoke out strongly against such targets as poverty and racism, the latter of which he once described as "a complete humiliation of all people who profess any faith in democracy...
...will be the size of the White House staff. Like Carter, Reagan has promised to pare it. One measure of his resolve will be quickly apparent: the number of employees listed on the payroll of other agencies who are actually working for the White House-a typical gimmick for hiding...
...minute triptych in which three well-synchronized images are simultaneously projected on a suddenly expanded screen, as Napoleon is preparing to lead his army into Italy and the campaign that made him a world figure. By another name, this is Cinerama, though it is 30 years ahead of that gimmick's invention. It is also crudely stirring, and just about as big a finish as any movie has ever...
...stars as investors. A year later, the group leased 22,000 acres in Wyoming, ostensibly to develop coal deposits. The investors signed notes specifying that for every dollar they put up in cash, four additional dollars would be taken out of their anticipated coal-mining profits. That was the gimmick that gave the investors a five-for-one write-off. Those profits never materialized. One excellent reason: though Osserman and his colleagues held surface rights, the coal underneath all but 400 acres happened to belong to the U.S. Government...