Word: gimmicking
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Dates: during 1980-1989
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Olympics promotions usually have been a good investment. Gillette was one of the first companies to use the gimmick, peddling the official razor of the 1956 Melbourne Games. Sales nearly tripled during the sports extravaganza. Says John Musgrave, marketing director of the Lake Placid Winter Games: "The Olympics are a super advertising...
...Boston's Jordan Marsh department store just before Christmas 1948 proudly touted the new cameras with the slogan "Snap it, see it." As curious customers watched in fascination, Polaroid pictures almost miraculously developed right inside the camera in one minute. Photography's professionals dismissed it as a gimmick, but Edwin Land had just founded the instant-photo industry, now a $1.2 billion business. Last week Land, 70, one of the premier tinkerers of American history, announced his retirement as chief executive officer of Polaroid amid a whirlwind of controversy. Land's departure will be due in large...
Once upon a time, a savvy Japanese hotelman named Hideki Yokoi came up with the ultimate gimmick. He spent $300,000 for a phoenix-shaped, 22-karat, solid gold bathtub, and installed it 14 years ago in the basement of his Funabara resort hotel about 100 miles south of Tokyo. A bit larger than normal, the tub holds a cramped two, and Yokoi was able to charge honeymooners and Very Good Friends $2.80 apiece for a five-minute soak that he claimed would prolong their lives for at least one year. For $4, a photographer burnished the moments for posterity...