Word: gimmicking
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...concept of the "midnight movie" began to change from a Rocky Horror Picture Show cult phenomenon into a routine promotional gimmick in May 1999, when the long-awaited Star Wars: Episode I - The Phantom Menace premiered one minute after midnight to hordes of fans who had waited days in line for the opportunity to get a first look. Those showings grossed $7 million. Episode II grossed $6.2 million during its opening midnight screenings and Episode III scored an astounding $16.5 million. The final Lord of the Rings movie, The Return of the King earned $8 million at midnight screenings. Each...
...spritzed at the end. Journey also has a runaway-tram ride that will remind you of the one in Indiana Jones and the Temple of Doom, but which I'd like to think is a tribute to the roller-coaster ride in the 1953 movie This Is Cinerama (another gimmick process that premiered in the middle of the original, short-lived 3D craze...
...with good reason. The formerly charismatic Obama had undergone a transformation of his own: from John F. Kennedy to Adlai Stevenson, from dashing rhetorician to good-government egghead. He derided the gas-tax holiday as the gimmick it was, gambling that Democrats would see through the ruse. He trudged through the Wright debacle, never allowing his impeccable disposition to slip toward anger or pettiness. On the Sunday before the primaries, he gave a dour, newsless interview to Tim Russert, enduring another 20 minutes of questions about the Reverend Wright. Meanwhile, Clinton was spiky and histrionic in her simultaneous duel with...
...does not matter that the gas tax is almost impossible to pass this summer, with an unfavorable Congress and the threat of a presidential veto. What matters is that Clinton is seen as the one who wants to help Americans, while Obama (who argues that the measure is a gimmick from which the touted savings would never be passed onto the consumer) is the one who flies above their concerns. "I have met so many people here in Indiana and across America, who feel invisible," Clinton said...
...Rififi, in which four men break into a jewelry store through the ceiling, codified the caper plot: it shows how they plan to do it, then shows how they do it, then shows how they get caught. Except for the gimmick of the silent half-hour, and broad comic turns from a few supporting players, the film plays the material straight. Epiphanies emerge naturally, like the moments when the gang, in the apartment above the shop, chisels a hole in the floor, and we get our first, eerily surreal view of the jewelry premises, as an umbrella is lowered through...