Word: gimmicking
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This movement of supposed awareness-building is just another gimmick perpetuated by students who may have legitimate concern over the HIV/AIDS epidemic but are not investing their energy in areas that would have a real impact...
...first companies to have a values report," says Fairley. "Back then, companies didn't have values reports, they had balance sheets." But the birth of ethical business was not an easy one. Roddick's critics accused her ethics-over-profits stance of being nothing more than a marketing gimmick. And the one-time Veuve Clicquot Businesswoman of the Year had an uncomfortable relationship with the whole business of big business: she once referred to financiers as "dinosaurs in pin-stripes...
...week, as Sept. 11--the sixth Sept. 11 since 2001--once again approaches. A sixth anniversary is an awkward thing, without the raw feeling of a first or the numerical tidiness of a fifth or 10th. The families of the 2,973 people murdered that day need no calendrical gimmick to feel their loss, but a nation of 300 million--rightly or wrongly--is another matter...
...onions represents the amount of fruits and vegetables that the average four-person U.S. family eats in an entire week. Fresh bread and fish are also absent. With the exception of meat, most foods are processed. Counting Ragú sauce as a serving of vegetables is just a gimmick. It's no wonder that American diet books recommend reading food labels. Maybe it would be wise to recommend food with no labels: fresh fruits, vegetables, fish and bread. I lived in the U.S. for two years, and I know that healthful foods are available, even in supermarkets. People simply...
...onions represents the amount of fruits and vegetables that the average four-person U.S. family eats in an entire week. Fresh bread and fish are also absent. With the exception of meat, most foods are processed. Counting Ragú sauce as a serving of vegetables is just a gimmick. It's no wonder that American diet books recommend reading food labels. Maybe it would be wise to recommend food with no labels: fresh fruits, vegetables, fish and bread. I lived in the U.S. for two years, and I know that healthful foods are available, even in supermarkets. People simply...