Word: gimmicking
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...That stance has ensured Botero's continuing commercial success but earned him plenty of detractors, who accuse him of endlessly repeating a single well-honed gimmick. While Botero's work appears in museums around the world, he has drawn fire from some contemporary art curators. The Museum of Modern Art (moma) in New York City, for example, does not display the Botero paintings and drawings it owns. Joe La Placa, London-based director of artnet.com, a modern-art database, says that for years Botero was regarded as "an innovator." Now, La Placa believes his current work is "a pale imitation...
...production will be faithful to both characters and situations, to avoid the recasting Fox calls a “cheap gimmick.” Perhaps the most interesting aspect of the show is its setting: the outdoors will provide the audience with a much more personal show, so scenes flow together in a way that Fox hopes will reflect the mythical setting of Illyria. “Being outside really lets you confound some of the conventions,” wrote Fox, adding that “it puts the actors and the audience on more equal terms...
...Cohen was a pottery teacher at a school in New York. After taking a $5 correspondence course in ice cream making from Penn State, the two set up shop in Burlington and gradually began to peddle their product to restaurants and stores in the area. Their chief promotional gimmick was a free sample. They once gave away ten tons of ice cream to a man who built the "world's largest sundae" for The Guinness Book of World Records...
...Everything Is Illuminated” succeeds in spite of this gimmick. But this success is not sustainable. Until Foer gets comfortable in his own shoes, he won’t be able to transcend mere impersonation, and his characters will forever feel slightly inhuman. Throwing his voice is not a solution, but a shortcut, and the more he allows himself to take it, the less likely it is that he’ll be able to communicate his feelings with the directness he strives...
...camera in your cell phone isn't a gimmick anymore. The latest models take pictures at 1.3 megapixels--quadruple the resolution of last year's standard phones--and boast extras like built-in flash and digital zoom. Here's how four hot models from three service providers stack up in hands-on tests, plus tips for all picture takers. --By Maryanne Murray Buechner...