Word: gimmicking
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...real world—London in 1904—and his own imagination, a combination that Forster masterfully depicts by intercutting shots of Barrie’s London and his fantasy world. This kind of trick has the potential to devolve into a gimmick, but Forster doesn’t overindulge and, as a result, these rare and privileged views into Barrie’s mind remain are fantastical and awe-inspiring...
...Strokes and Interpol have proven exactly how a band of the moment with a distinct sound, usually captured on a lone popular single, can come up short of innovative ideas on a sophomore effort. There is no doubt that a band so gimmicky as to name themselves after their gimmick would have a similar problem following up a disc like Give Up, and with the added pressure of licensing with the U.S. government, I could see how we might not see a release up to the debut’s par for a long time. More, though, there?...
...order for this to become a national movement, we needed the help of the press” said Bishop. “We tried to use a gimmick or fad for a good cause by making the shirts cool...
...roots in a way that has sparked controversy among Asian Americans. He calls himself "the original Chinky-eye M.C." and raps about labor abuses ("The sneakers on your feet cost 100 a pop/ My people get 15 a day in sweatshops") and interracial dating. "I'm not a gimmick," says Jin, 23. "I'm not the Chinese version of nobody." Well, maybe Jackie Robinson...
...Donnas are not a joke band, though they started out as one. After debuting in 1993 at their eighth-grade talent show and briefly hooking up with a producer-Svengali, each member assumed the pretend first name Donna (flipping the Ramones' gimmick of assuming the same last name) and played superfast punk riffs stolen from the Dead Boys and Voidoids. On Gold Medal they're going by their real names, and they have expanded their thievery to include licks from Loverboy, Kiss and other high priests of shallow catchiness. The music is nothing you haven't heard before. Songs like...