Word: gimmicking
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...there is one lesson to be learned from the Enron fiasco, it is that all should be wary of a corporation announcing a trade that, upon closer examination, isn’t really a trade at all. By using an accounting gimmick to disguise its enormous debts as derivatives trades—known “prepaid swaps”—Enron’s management conned its shareholders and employees out of millions of dollars. Now it looks like the Harvard Corporation is trying to pull the same “false swap” scam...
...They let me in because they thought they could get with me but I had no intention. And I get to party for free!” Many others were of Smith’s mind. “The freshman girls thing, as much as it was a gimmick, did draw a lot of people,” said HoCo entryway rep Quentin L. Streets ’03. According to HoCo Treasurer Paul H. Hersh ’04, over 450 students attended the dance...
...addition to the fact that it’s been exploited as an gimmick (“My sense is that [hypnosis shows] trivialize what’s really interesting, and also leads many people to dismiss hypnosis as nothing but stage-show silliness,” Kosslyn says), hypnosis’ sketchy reputation stems from real academic dispute. “Different perspectives led to a difficulty in even agreeing upon a definition for hypnosis,” says William L. Thompson, one of Kosslyn’s research assistants. Some scientists believe that a hypnotic state must...
...Universe, created by producer Victor Fresco, a would-be short-story writer (named Andy Richter) churns out technical manuals for a corporate behemoth and vents his creativity by imagining alternative scenarios for his work and love lives. At first blush, it sounds like just one more high-concept gimmick in a TV season full of them (as on CBS's creepy new talking-infant comedy Baby Bob). The TV fantasy sequence has been poured on like red sauce at an Olive Garden in series from Ally McBeal to Six Feet Under. But Universe proves that there is no gimmick...
...against Bush in 2004. "He's not serious about it, and the Congress doesn't have any money." Bush tried once again last week to put forward a plan to sanction private drug-discount cards for seniors, but drugstores are fighting it, and most experts say it's a gimmick that would mean only 10% to 13% in savings...