Word: gimmicking
(lookup in dictionary)
(lookup stats)
Dates: all
Sort By: most recent first
(reverse)
...coins feel so good--and fill such a giant need in our world of $1 vending machines--why has the Treasury spent $45 million advertising them? Why is the U.S. Mint distributing 5,000 of them in cereal boxes as a marketing gimmick? Because even in money, there is no such thing as a sure thing. How we feel about what we carry in our pockets says an awful lot about what we carry in our hearts and our minds. Last year a coalition of 11 European countries rolled out a brand-new currency called the euro. And though euro...
...hair may prompt you to write her off as a gimmick. Pink? As it turns out, this 20-year-old's music is better than her name. Pink offers up a fresh take on the genre of blue-eyed soul: she sings Aaliyah-style, hip-hop-fueled R. and B., with confidence and cool. Her lyrics are full of attitude, but her smooth, seductive vocals go down easy. Pink's future looks golden. Let's hope she doesn't dye her hair yellow to match...
...turntables, the group turned up at Axis not only with a DJ, but with the full complement of a rock band: guitarist, bassist and two (!) drummers to simulate the maniacal drum-machine rhythms of their songs, not to mention loads of lighting effects. It wasn't just a gimmick. Apollo 440's big-beat-tinged songs tend to have an arena-rock quality; indeed, their biggest hit, 1997's apostrophe-laden "Ain't Talkin' 'Bout Dub," samples a Van Halen guitar riff...
...Gimmick or not, elections conducted online have a number of extremely attractive qualities, most notably their potential to increase enfranchisment and attract additional voters. It is a well-publicized fact that the U.S. has consistently displayed the lowest voter turnouts of any industrialized nation. Traditionally, the lack of interest in American politics has been partially attributed to fairly high levels of overall satisfaction with the government a relevant concern this year in particular, given the current economic boom and high Congressional approval rates). The other major reason that so few Americans turn out at the polls is the complicated process...
...entire concept and execution of Fox's Who Wants to Marry a Multi-Millionaire? are the antithesis of romance. Romance requires more than ratings, more than a gimmick and more than a $35,000 diamond ring. It requires a relationship. Even in fiction, we demand a meeting of minds, hearts and bodies. A connection between two people that makes us believe in all the complexities of love. I can't write a believable romance novel without characters who care, who have substance, who have heart--and who are willing to spend the time and effort to get to know, trust...