Word: gimmicking
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Faced with the prospect of fading quietly into media oblivion, the Democratic party retaliated with a gimmick they knew would recapture the attention of both citizens and the press: They announced their plans to hold the nation's first binding election for public office using the Internet. The primary, which was given the final go-ahead by Attorney General Janet Reno last week, will allow registered Democrats in Arizona to log in from any computer that has access to the World Wide Web and enter their preferences for the primary...
There will be a beauty pill that will make your skin look tan without getting leathery from baking in the sun. A pill to change your hair color, shape and texture. Even gimmick-averse Leonard Lauder, head of the Estee Lauder cosmetics giant, predicts that the switch from external to internal beauty products is coming. "Chances are very strong," he says, "that before the end of the next century, we'll take a pill that will make our skin look a lot better...
LOOK OUT, AMAZON If you thought Amazon was the best place for discount books, CDs, movies and video games, think again. Half.com lets visitors buy and sell used books, CDs, etc. for half price. Sellers pay a 15% commission; buyers get a money-back guarantee. As a promo gimmick, the site got a small town in Oregon to change its name to Half.com for the year in exchange for some free...
...plethora of guests populated the act. Using two of Harvard's best violinists, Joe Lin '00 and Christina Castelli '00, as well as Kate Bennett '00 on cello, to create the swelling strings in the background on "Anastasia" was a bit overblown, but it certainly was a good gimmick...
...will immerse ourselves in any gimmick diet that promises weight loss while defying the laws of physics. Our body weight is the simple net sum of calories (from whatever source) ingested and expended. When we consume more than we burn, we get fat; when we burn more than we consume, we lose weight. If Dr. Atkins eats 6,000 calories of bacon cheeseburgers a day, he will soon become the blubber ball that so many Americans are. THOMAS M. GINN, M.D. Salisbury...