Word: gimmicking
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...other networks will throw everything but the kitchen sink into the mix in order to capitalize on Game Show Mania. Want to know how desperate NBC is? They're pulling "Twenty One"--yup, the game show documented in Quiz Show that was infamously fixed--as a ratings gimmick. Let's hope that they don't get Kathie Lee to host that...
...quote Chris Rock, "Where did all the money go?" For $60,000, Blair Witch still seems like a ripoff. It's a gimmick of low quality wrapped in marvelous packaging. Without a doubt, the best production you'll see all year is the marketing magic of Artisan Entertainment, the small studio that suddenly isn't so small anymore. (I also think that Dramamine could have made a fortune by handing out samples at movie theatres to solve the rampant nausea.) But the movie itself was trifling --even though that wickedly clever little ending almost redeems the whole exercise (I like...
STRENGTH SHOES Gimmick: Build calf muscle by redistributing weight New fad? [rated 1/2 Michael Jordan head] Had some fans for 13 years, but haven't caught...
REEBOK SNOWSHOES Gimmick: Hip look for old, high-calorie-burning fave New fad? [rated 3 Michael Jordan heads] Way cool, but Reebok's last entry, sliding, was a flop...
SALOMON GRINDERS Gimmick: Slide along stairs or banisters without skates New fad? [rated 4 Michael Jordan heads] Sport even has an edgy name: "freestyle walking...