Word: gimmicking
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...Scott Reed, the party bouncers will begin to read Alexander his rights. But even Reed doubts it will work. This is the guy who has walked across states, pleaded his way through 270 fund raisers and suffered through a year and a half of being told he's a gimmick and a joke and a shadow of Wilson and Powell. He has a long history of not bowing out, and remains defiant now. And what if the Governors try to dry up the money? "They can't turn off the money," says Alexander's senior consultant, Mike Murphy, "because they...
...House approved an amendment to the Constitution requiring that the budget be balanced, but it fell one vote short in the Senate, where Republican Mark Hatfield of Oregon defected, insisting it was a gimmick. At the moment, the House and Senate are crafting a compromise on another kind of budget-cutting measure, the presidential line-item veto. But with a Democrat in the White House, Republicans are in no rush to hand Clinton a scalpel...
...mention an unstoppable stage musical). Lelouch understands that Jean Valjean and his friends, foes and milieu have long since permeated our consciousness, that you can't just uproot them, plunk them down unchanged in modern times and expect anyone to see the result as more than a gimmick...
...individual can carry the stage and the audience, that another actor on stage would be a frivolous waste. Kron rises to the challenge, while cynically admitting, "Maybe I use being a lesbian as a crutch." Not so much a crutch, her sexual orientation becomes, as the stories progress, a gimmick which loses its potency, as does her performance as a whole...
Karen Johnson, national secretary for the National Organization for Women, questioned why pageant officials don't just eliminate the swimsuits without a vote. She called the 900-number "just another marketing gimmick...