Word: gimmicking
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...Gimmick or not, in this economy any product that promises a spiritual pick-me-up could be in high demand. Since the recession, says Phil Lempert, editor of health-food site Supermarketguru.com "everyone is ready to jump off a bridge." With the right marketing, he says, embedded foods "could be huge...
...realistic." It's a worthy sentiment and less of a distraction than I'd feared; enough English is tossed in to keep the Anglo customers from drifting off in confusion, and I, for one, do not miss the English lyrics to "I Feel Pretty." Still, it seems like a gimmick: "realism" in a genre that depends on stylization for its very existence. This is a show where gang members do ballet leaps in the streets, for gosh sakes...
...Outside France, rosé wine is often spurned by wine snobs as a cheap gimmick. But the French treat it with more respect and talk of the delicate harmony between the color, aroma and taste of traditionally made rosé wines. Usually enjoyed as a cool summer drink, it is versatile enough to be drunk at meals, as an aperitif or during soirées. It is also currently enjoying a vogue: rosé has now overtaken white-wine sales in France and accounts for almost 10% of the world market. (See pictures of Paris expanding...
Intermission: Some things never change, no matter where you are. It's time for little kids playing basketball! Probably the most entertaining halftime gimmick ever...
...Period - Nothing doing for either team. Both squads seem hesitant and there have been very few solid scoring opportunities on either side. Cornell is outshooting Harvard 8-3. Stick around for intermission, where I'll regale you with banal observations about what the band is playing and between-period gimmick contests...