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Word: gimmicking (lookup in dictionary) (lookup stats)
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...advent of talkies was the first, followed by the transition from black-and-white to color. He and other Hollywood luminaries, including James Cameron (who's currently making Avatar, a live-action 3-D movie), believe that 3-D, when done properly, isn't a zany retro gimmick but a narrative tool to pull movie watchers even deeper into the film - just like sound and color...

Author: /time Magazine | Title: Super Bowl Ads: Get Out the 3-D Glasses | 1/30/2009 | See Source »

Vincent shines when she describes the illnesses of others that surround her. She writes of other patients with sympathy, compassion, and an understanding that comes with shared experiences. The book would have worked much better if Vincent forwent the gimmick of three shallow hospital stays for a single illuminating one. Unfortunately, that also would have ruined the book's entire premise...

Author: /time Magazine | Title: One Woman, Three Mental Hospitals | 12/30/2008 | See Source »

Yeah, it was absolutely the real reason. It's not like it would have conflicted with the election. That's like Pluto competing for planetary status with Jupiter. There's no real contest. It was more that it had become cutesy. It became a gimmick. It became a "vote for Fall Out Boy" thing. And to me, more than any other election I've had the chance to participate in, this wasn't a cutesy election...

Author: /time Magazine | Title: Fall Out Boy's Pete Wentz | 12/15/2008 | See Source »

...electronics conference, scientists showed colleagues a "holographic moving picture," but the stars of that film were limited to steel balls and slow-moving gears. Still, reality is rarely a limit to a marketer's imagination. In succeeding years, futuristic-seeming holograms became a gimmick. Sports Illustrated put a 3-D Michael Jordan on its cover in 1991, and the U.S. Postal Service issued its first hologram stamp in 1989. Both quickly became collector's items. Homemade holograms are difficult to create, requiring lasers and holographic plates or film, which has made them effective counterfeit deterrents used on credit cards...

Author: /time Magazine | Title: Holograms | 11/6/2008 | See Source »

...they have the judgment and readiness to lead. But we believed from the start that the economy would trump issues. We saw continually that voters really were focused on wanting long-term solutions. Senator Obama immediately opposed the gas-tax holiday because it was exactly the type of Washington [gimmick] he was saying wouldn't solve our problems...

Author: /time Magazine | Title: Doing the Math | 11/5/2008 | See Source »

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