Word: gimmicks
(lookup in dictionary)
(lookup stats)
Dates: during 1990-1999
Sort By: most recent first
(reverse)
This, then, is the world of unintended consequences. Hailed by the owners as a double-the-winners, double-the-fun gimmick, realignment would give this September's pennant-race plot line all the drama of a ratings war between Arsenio Hall and Chevy Chase. Nix the three-way scramble among the Blue Jays, Yankees and Orioles: the second-place team, based on current records, would be the American League wild card. Forget the monthlong showdown between the Giants and the surging Braves -- San Francisco and Atlanta would be running away with their respective divisions. The details of National League realignment...
...efficacy of the heat-seeking infrared sensor. Rather, the target ICBM carried a beacon that guided the interceptor rocket toward a set-up collision. Officials involved with the test have vigorously defended the test results. Said General Eugene Fox, the retired Army missile- defense chief: "We didn't gimmick anything." William Inglis, the experiment's civilian test director, dismissed the accusations of an SDI hoax as "technical nonsense." There was indeed a beacon, but, said Inglis, it served only for "range safety" purposes, allowing ground crews to destroy the ICBM if it went off course...
...calculation behind the marketing of this novel is stunningly obvious. Provocatively titled, it utilizes sex primarily as a marketing factor. Why are nude men the subject of Lady Henrietta's work? For the shock value, if nothing else. Let's subvert the hierarchy, let's get a surefire gimmick...
Their signature is a promising, but still essentially meaningless step. The "Bosnian Serb parliament" still must agree to the plan, and even if they do, their compliance is far from assured. Signing the plan could be nothing more than a gimmick to defuse building world pressure...
...amendment proposal is a gimmick, and Perot correctly said so during the presidential campaign. Like term limitation laws, it assumes that an amendment will change the behavior of legislators who do not currently vote for reduced spending...