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Word: gimmicks (lookup in dictionary) (lookup stats)
Dates: during 1990-1999
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Usage:

...really. This was probably the only food gimmick to come out of the Persian Gulf war. One of Manhattan's top steakhouses, Gallagher's, reported a big increase in orders for this cholesterol-heavy dish after General Norman Schwarzkopf pronounced it a favorite...

Author: /time Magazine | Title: Best of 1991: Food | 1/6/1992 | See Source »

...first show under the new ABC deal, Doogie Howser, M.D., Bochco tried a gimmick: a comedy about a 16-year-old genius with a medical degree. Then he turned experimental, adding musical numbers to a police drama and coming up with Cop Rock. The show failed with audiences, probably because Bochco did part of his job too well: the gritty cop scenes were so compelling that the musical numbers (which rarely measured up) seemed like rude interruptions...

Author: /time Magazine | Title: Divorce, Bochco-Style | 11/25/1991 | See Source »

...reduced capital gains taxes. But a skeptical public remained unimpressed by all the ballyhoo and maneuvering. In a TIME/CNN poll by the firm Yankelovich Clancy Shulman last week, 77% of the 500 adults surveyed said they considered discussion of a tax cut for the middle class an election-year gimmick...

Author: /time Magazine | Title: The Economy: Is It a Treat or a Trick? | 11/4/1991 | See Source »

...David Duke's success does not mean Americans--or even Louisianans--are sliding into racism. At most, they've found a temporary excuse to support a has-been racist with ideas that appeal to a broad group of young Americans and their leaders. Duke is a political lightweight, a gimmick politician who will move no closer to the governor's mansion than his seat in the state legislature--despite what the polls...

Author: By John A. Cloud, | Title: David Duke and the New Politics | 9/19/1991 | See Source »

TELEVISION When it comes to sitcoms, you gotta have a gimmick...

Author: /time Magazine | Title: Time Magazine Contents Page | 9/9/1991 | See Source »

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