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Word: gimmicks (lookup in dictionary) (lookup stats)
Dates: during 1990-1999
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Usage:

...city of Ames next week. That's where diehard Republicans will gather on Aug. 14 for a day of speeches and tub-thumping and then cast a vote for one of 11 candidates. The Iowa poll, when it was invented 20 years ago, was a fund-raising gimmick by the party to tap into campaign war chests by making the front runners and the foolhardy pay for the privilege of participating. But with a front-loaded primary season and George W. Bush miles ahead of his heel nippers, the Ames straw poll has taken on an unnatural significance. Republican candidates...

Author: /time Magazine | Title: Campaign 2000: Vote for Forbes And Get a Gold Pin | 8/9/1999 | See Source »

...less likely to be motivated to vote a second time when it's only for Barak," says Beyer. "But Netanyahu's core constituencies, such as ultra-orthodox Jews, are highly motivated. And a runoff would have also given Bibi two more weeks to come up with some gimmick to turn the tide." Barak may have a clear shot, but with Israel's ethnic and political divisions as fierce as ever, nobody's predicting a landslide. As in '96, it may be too close to call before the last ballot is counted...

Author: /time Magazine | Title: Israel's Barak Gets a Clear Shot at the Title | 5/14/1999 | See Source »

...named. "A video game is all about adrenaline, and the easiest way to trigger adrenaline is to make someone think they're going to die," he explained. One of the tricks of the trade is to concentrate on the "blink rate." It's an old Madison Avenue ad-agency gimmick, he said. "People stop blinking if an ad has their attention. Same here--if you're into a game, your pupils dilate and your blink rate slows down." The body and brain become fully involved--so much so that dopamine, a neurotransmitter that some believe is the master molecule...

Author: /time Magazine | Title: Are Video Games Really So Bad? | 5/10/1999 | See Source »

...celebrating "Millie's" birthday. Instead of looking forward to a Big Bird cake and Bozo the Clown, each birthday will be a painful reminder that the child was conceived not in an act of love or in the heat of the moment, but as part of a world-wide gimmick and the parents' pathetic efforts to make their mark in the history books...

Author: NO WRITER ATTRIBUTED | Title: Y2K Compliant Conception | 4/20/1999 | See Source »

...bill." That same year, Flynt declared he had tapes depicting members of Congress and President Reagan in sexual acts but was unable to produce the evidence. Today's "Flynt Report' is probably just another example of Flynt's explanation for the DeLorean scam: "Yes, this is a publicity gimmick, and I thank God you all fell...

Author: By Jordana R. Lewis, | Title: Another Descent Into the Gutter | 4/6/1999 | See Source »

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