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Word: gimmicks (lookup in dictionary) (lookup stats)
Dates: during 1990-1999
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Usage:

...induces manufacturers to improve conditions themselves. Would such threats be effective? Who are the responsible manufacturers out there who operate safe and humane workplaces, to whom we could switch our business? Most licensees already have codes of responsible conduct. Are they effective or just a public relations gimmick? How patient should we be in awaiting improvement? How quick should we be to terminate contracts with licensees who want to do the right thing but need time and encouragement to bring about meaningful change...

Author: By Allan A. Ryan jr., | Title: Asking the Hard Questions | 3/19/1999 | See Source »

...especially minorities. Why is Harvard sinking $4 million into a pretty, new tower atop Sanders Theatre while the students smiling and dancing for admissions brochures inside plea for a student center? It is as though the University is using student groups to authenticate Harvard's "diversity" (its latest marketing gimmick), while ignoring all of serious needs of students...

Author: By Geoffrey A. Fowler and Kamil E. Redmond, S | Title: The Miseducation of Cultural Rhythms | 2/24/1999 | See Source »

...especially minorities. Why is Harvard sinking $4 million into a pretty, new tower atop Sanders Theatre while the students smiling and dancing for admissions brochures inside plea for a student center? It is as though the University is using student groups to authenticate Harvard's "diversity" (its latest marketing gimmick), while ignoring all of serious needs of students...

Author: By Kamil E. Redmond, | Title: The Mis-Education of Cultural Rhythms | 2/24/1999 | See Source »

Noam Weinstein '99 opened the night with a diverse collage of six original songs. An unremarkable-looking college kid on his soapbox in a T-shirt and sneakers--no rage, no angst, no gimmick--Weinstein had nothing to sell him but a voice and a talent. But once he started, he transported the audience in the packed cafe to another musical plateau where his expansive skill and solid music flooded...

Author: By Phua MEI Pin, CRIMSON STAFF WRITER | Title: STUDENTS SHOWCASE | 2/19/1999 | See Source »

...Arthur Schnitzler's once scandalous play in which 10 characters engage in a daisy chain of sexual encounters. Hare updates the play in predictable ways--the soldier becomes a taxi driver; the "young miss" a miniskirted model--and has all the parts played by the two stars. The casting gimmick, along with the chicly impersonal production (a semiabstract set framed in neon), makes the vignettes seem more facile and obvious: Schnitzler's acid portrayal of sex as the great leveler on a climb up the social ladder now looks more like Love, American Style...

Author: /time Magazine | Title: Theater: Room for Improvement | 12/28/1998 | See Source »

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