Word: gimmicks
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...Gimmick...
...explosion [July 11]? Not me. Perhaps at last people will get so accustomed to the sight of the human body undraped that they will no longer spend their time and money just to see it. Soon movies, magazines, plays, etc., will have to come up with some other gimmick to attain the attention of the public and the dollar. Who knows? Maybe someone will even rediscover the use of thought and talent...
Hollywood has put buzzers under theater seats, piped odors into the theater and sent ghosts jumping from the screen to sail over the audience's heads into the balcony. All that ingenuity cannot compare with the gimmick in Hard Contract. It is gas, cleverly concealed inside the dialogue by Writer-Director S. Lee Pogostin. For example: "God hardly ever comes to Madrid any more; he left with Picasso," and "Evil is a giant; good is when evil takes a rest...
...Semantic Gimmick. Conductors Mehta and Leinsdorf believe that the disadvantages of high labor costs and long seasons can in the long run be turned into assets. Mehta thinks that the eventual answer will be an orchestra in every major American city that will serve several musical purposes. "The only way seasons can be enlarged indefinitely is by giving symphony and opera," says Mehta, "then breaking up the orchestra-making chamber-music groups, moving around the countryside, going out to the people." Leinsdorf goes Mehta one better. "The solution is not to make the orchestra smaller but to make it larger...
...five years. The directors decided that by 1971 the symphony needed to raise a minimum of $10 million, if it was to have a chance of coming out on top. But how? First, the organization's name was changed to the Minnesota Orchestra. More than just a semantic gimmick, that symbolized the orchestra's intention to become regional rather than a municipal enterprise. As a result, it could now zero in on large, untapped financial sources in Saint Paul and other Minnesota communities. Under Polish Conductor Stanislaw Skrowaczewski, who had been programming an imaginative spectrum of Western music...