Word: gimmicks
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...calculation behind the marketing of this novel is stunningly obvious. Provocatively titled, it utilizes sex primarily as a marketing factor. Why are nude men the subject of Lady Henrietta's work? For the shock value, if nothing else. Let's subvert the hierarchy, let's get a surefire gimmick...
Their signature is a promising, but still essentially meaningless step. The "Bosnian Serb parliament" still must agree to the plan, and even if they do, their compliance is far from assured. Signing the plan could be nothing more than a gimmick to defuse building world pressure...
...amendment proposal is a gimmick, and Perot correctly said so during the presidential campaign. Like term limitation laws, it assumes that an amendment will change the behavior of legislators who do not currently vote for reduced spending...
...style, no look, no distinctive flavor or texture or sound. And it constantly brings to mind better shows: a transvestite Richard III pales beside the Crummles troupe in Nicholas Nickleby; dancers costumed as forbidden foods on a TV diet show feebly echo the You Gotta Have a Gimmick number from Gypsy...
...HOPING THAT YOU MIGHT BE willing to discuss your feelings about the Kronauer case." Nothing is irredeemable, but any cop show that begins with a line like that is in deep trouble. CRIME & PUNISHMENT, a new NBC series from Dick Wolf (Law & Order), introduces perhaps the worst gimmick of the season: each week's account of a crime and its subsequent investigation is interrupted by "interviews" with the key participants, conducted by an unseen questioner who sounds like a cross between smarmy therapist and Grand Inquisitor. The show is an odd mixture of '60s-style caper film (the crimes...