Word: gingers
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Dates: during 2000-2009
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...main goal is to showcase the beauty of Pinoy food," he says. "To keep it real and exciting." He draws inspiration from his Ilocano and Hokkien roots to concoct playful yet sophisticated dishes that tease the palate without alienating it: succulent scallop kilawin (seviche) in chilled carrot-and-ginger soup; zesty crabmeat, pomelo and rocket salad with caramelized shallots and Ilocos vinegar ("Why does everybody always use balsamic?" he asks); glass-noodle pancit with tender short ribs, garnished with grapes, black sesame and coriander. His outstanding twist on adobo, one of the Philippines' most popular dishes, involves serving pork belly...
...another classic from the Coke playbook--has been keeping things cold. In India and China, tradition and a shortage of refrigeration mean that Coca-Cola is often drunk warm. In parts of China where cold drinks are traditionally considered unhealthy, it is even boiled and served with lemon or ginger. So coaxing consumers to drink cold Cokes--the company says 3°C is ideal--was part of the estimated $400 million that was spent on sponsoring last year's Beijing Olympics and related advertising. As sales rebounded in India, bottlers added new technology, including superinsulated retail refrigerators that stay cool...
...Space NK Laughter Eau de Toilette Inspired by the Mediterranean, an invigorating citrus scent that has a spicy bite of ginger...
...help but think of Willy Wonka when you meet Tsang Heh-kwan. While walking around her factory in Hong Kong's New Territories, the 80-year-old giggles as she offers samples of a candy product she's developing. The subtly sweet ginger confectionery is a delight, and Tsang - hale and lively - declares that she has finally perfected the formula that prevents it from sticking to teeth...
...have mastered the art of exceeding expectations. Check in with a cough and you won't be sent a pack of lozenges but an array of Chinese medicinal soups from chef Ooi Soon Lok (although it turns out that his favorite panacea is actually hot Coca-Cola with ginger and lemon...