Word: gingham
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Dates: during 1950-1959
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...Filter. This week, plump with ads and solid with facts, the four regional editions of the Farm Journal dropped heavily into country mailboxes across the land. "Hold wool for higher prices," it briskly warned. "Finish selling wheat. Prices are at their peak." As always, the features were gingham-crisp; "New Pay-Offs with Plastic Mulch," "How to Sell Bulls for 30% More," and "Need Bees? Make a Bed for 'Em." The farmer's wife got a new recipe for Danish raspberry pie, and the farmer's daughter learned that if she had light brown hair she should...
...Western called Maverick, the "lace-shirted, self-centered, irresponsible" opposite of everything the Good Guy ought to be. He and his brother (Jack Kelly), who takes the lead in the hour-long show every other week, are slow on the draw, cautious, seething with dishonorable intentions toward girls in gingham. They are self-tooting tinhorns who play poker in such a way that it is not a game of chance. "Work," proclaims Maverick, "is a shaky way to make a living," and he firmly believes that "there are times when a man must rise above principles." Maverick Garner, born James...
...rolling stone that starts it all is The Good Guy (Robert Taylor)-he's the one with the prettiest horse-who is about to marry The Girl (Patricia Owens) -she's the one with the gingham dress-when they are kidnaped by The Bad Guy (Richard Widmark)-he's the one with the occupational sneer-who forces them to lead him to The Buried Treasure. First they cross The Bad Lands, then they encounter The Bluecoats, later they come to The Ghost Town, finally they are attacked by The Indians-a tribe of cosmetic Comanches who bite...
...well will bring dozens of inquiring phone calls from retailers around the country. Women's Wear does its level best to wield its power impersonally, never disparages any style, and like the other Fairchild publications runs no editorials. The result is a paper that is as plain as gingham and just as reliable...
...Fairchild publications have felt at home in gingham ever since Edmund W. Fairchild bought a piece of a Chicago clothing trade paper in 1890. "Our Salvation Depends Upon Our Printing the News," is the admonishing slogan that hangs from the ceilings of Fairchild's twelve-story home office building just off lower Fifth Avenue. Over the years Edmund and his brother Louis founded five flourishing trade publications: Women's Wear Daily, Daily News Record (men's clothing industry; circ. 21,687), Men's Wear (a semimonthly for retailers; circ. 21,091), Home Furnishings Daily (circ...