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...keys? Or of rushing into a room only to forget what you were looking for? If you're worried about memory lapses, just flick on the TV. There are Annie Potts, former star of Designing Women, and Hector Elizondo of Chicago Hope hawking dueling versions of the herbal supplement ginkgo biloba. Or click on the website www.braingum.com where you can read about a "delicious" supplement derived from the compound phosphatidyl serine. All offer hope for improving memory and brain function...

Author: /time Magazine | Title: Elixirs For Your Memory | 9/13/1999 | See Source »

They offer six classic summer smoothies, including as the Tropical Treasure and the Cape Codder as well as five "Smoothies with a Purpose." A "purpose," in Wrap-speak, is a nutritional additive, such as ginkgo, lecithin, ginseng, protein vita-mix or nutritional yeast. Smoothies like the "Athlete's Advantage" and "Adam's Rocket Fuel" promise energy and hydration to thirsty customers...

Author: By Kirsten G. Studlien, CRIMSON STAFF WRITER | Title: Icy Treats Beat Summer Heat | 7/2/1999 | See Source »

...HMOs, in fact, now cover some kind of alternative health care, typically chiropractic, acupuncture or massage therapy, according to a new study by Landmark Healthcare. In the future look for HMOs to expand coverage for vitamin therapy and acupressure, though you may still have to pay for kava or ginkgo out of your own pocket...

Author: /time Magazine | Title: Your Money: Mar. 29, 1999 | 3/29/1999 | See Source »

Cellasene contains, among other things, extracts of Ginkgo biloba, sweet clover and bladder wrack (a seaweed). It arrived in U.S. drugstores last week and got lots of attention on TV news shows. Yet experts say there's no solid evidence that Cellasene has any beneficial effect on cellulite. The pill's 15 minutes of fame provides a lesson in the power and perils of hype...

Author: /time Magazine | Title: Cellulite Hype | 3/22/1999 | See Source »

...should concentrate on the essentials. They believe that U.S. government RDAs (recommended daily allowances) of vitamins and minerals are inadequate. Instead, the authors recommend what they have named the ODA (optimal daily allowance) of those vital substances, supplemented with New Age natural nostrums, such as omega-3 oils and ginkgo biloba. Some of their suggestions are old wine in new cooler bottles: potato chips, cookies and cakes are deemed age "accelerators" while fruits and vegetables are reincarnated as "rejuvenators...

Author: /time Magazine | Title: Books: Coming Of Age | 1/18/1999 | See Source »

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