Word: ginkgo
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...herbal-product purveyors called the Kava General Committee decided to pool their resources and make kava America's herb du jour. That year, supported by a heavy promotional campaign, retailers moved $15 million worth of the stuff, elevating it to the pantheon of big-name herbal remedies like ginkgo biloba and St.-John's-wort. It wasn't long before kava vaulted out of the health-food ghetto and into the aisles of supermarkets and K Marts...
...premenstrual syndrome. They're like 19th century elixirs, but with a difference. In the popular bottler Glaceau's various brands, for instance, you will find such legit ingredients as vitamins, minerals, electrolytes and soy. But the drinks also contain a variety of supposedly health-boosting herbals--including ginseng, Ginkgo biloba, gotu kola, guarana and echinacea--that the FDA has never approved for consumption as food. Are they present in sufficient quantity to have any effect? Nutritionists can't say for sure. But there's at least one good thing about drinking a glass of designer water. It will help...
...Even Koreans preferred Hollywood fare. But the nation's cinema is rapidly emerging from the obscurity of the art-house circuit. A new crop of hip young directors and producers is turning out legitimate hits, like Shiri, a slick spy-action thriller, Friends, a sentimental buddy flick, and Ginkgo Bed, a funky exploration of relationships and reincarnation. Koreans are watching their own movies in record numbers?Korean films now pull in 40% of ticket sales, up from 25% three years ago. At more than $250 million, the box-office take in 2000 was almost triple the figure a year earlier...
...scary how clueless we are." Desperate patients consult half a dozen specialists and get half a dozen conflicting opinions. "Well, of course," Dr. Toby Brown, a Manassas, Virginia, radiologist says impatiently, "it's not as if medicine is a science." Hence the appeal of alternative medicine: aromatherapy, homeopathy, ginkgo. Proponents may be crusading scientists or snake-oil salesmen, but either way, their pitch falls on eager ears: each year Americans spend some $27 billion on so-called complementary medicine. "One lesson of the alternative health-care movement," McCall warns, "is that the public is not going to wait for doctors...
There is a world of difference, however, between an herbal supplement that you might take for a few weeks at a stretch and something you could easily eat or drink every day for the rest of your life. Ginkgo biloba, for example, has been linked to bleeding problems. It would be a whole lot easier for you to ingest too much of it accidentally if it is found in your iced tea, your corn chips and your soup than if you take it only sporadically as a supplement...