Word: ginning
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...people who are interested in American drinking habits-and enjoy arguments about statistics-the latest edition of the liquor industry's Handbook brought some more or less momentous information. The bourbons still reign over all (two to one over Scotch), but vodka, the biggest new "white liquor," passed gin last year, 12.9 million to 12.4 million cases. The Handbook's charts show that vodka hasn't a chance until 1973, if then. Then there's rum. Terrific growth-up 54% in the past five years...
Since rum, vodka and gin are all so big, maybe there's a new "white hope" coming along? Some liquor companies think they may have spotted one. It is tequila, the distinctive Mexican cactus liquor that mingles lazily-but with a powerful wallop-with all kinds of ingredients. Imports are up 388% in the past five years, and nearly every major distiller has now made an agreement with a Mexican producer...
...exciting diversification," observes Powell, who adds that Booker intends to get no more deeply involved in publishing. Although its authors are providing Booker with its best return on investment, the company also is the biggest importer of rum into Britain, where rum is the second most popular drink after gin. Overall company sales are now $80 million, and profits last year...
...Louis Armstrong's solo on Big Butter and Egg Man (1926) as if it were a song of Mozart's. In fact, he writes, "not even a Mozart or a Schubert composed anything more natural and simply inspired." Blues Singer Bessie Smith's laments of a gin-soaked life might as well be lieder sung by Lotte Lehmann for the way Schuller praises their "fusion of technical perfection with a profound depth of expression...
...began with leaving a gold pencil at a gin game," Ben Sack tells it. Sack is a heavy-set, determined man. A light grey business suit complements his wavy, greying hair. Black cameo cufflinks are the only pieces of ostentation he allows himself. His no-nonsense manner at first appears belligerent. The intimacy of his conversation, however, soon betrays his grim seriousness. "When I went back next day to get the pencil," he continues, "a young boy whose father owned a movie chain asked me if I would like to make an investment in a theatre he was building." Sack...