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Word: ginning (lookup in dictionary) (lookup stats)
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...goods are among the 127 clients of Olgivy & Mather, the Madison Avenue advertising agency which is perhaps best known as the originator of "soft sell" advertising. This is the firm that made Hathaway shirts a brand name (remember the man with the eyepatch?), put Commander Whitehead's Schweppes in gin, made Maxwell House Coffee perk in time to a jingle, and rubbed liberal quantities of Ban deodorant into the armpits of a Greek statue. Started by Olgivy with a capital of $6,000, it now has assets reportedly over $55 million and it would be a safe bet that every...

Author: By Joseph A. Kanon, | Title: David Olgivy | 10/18/1966 | See Source »

Guests at last week's National Day receptions were struck by the difference from previous celebrations. Instead of the Scotch and gin of yesteryear, only Chinese rice wine was served at most places, though a few embassies offered a throat-searing liquor called...

Author: /time Magazine | Title: Red China: Diplomats In Tunics | 10/14/1966 | See Source »

Palace and hovel, ships, torches, caves, rocky passes, thunderstorms, primeval forest, a chorus of "unborn children." The whole idea for a new opera called Die Frau ohne Schatten (The Woman Without a Shadow) so excited Richard Strauss that he wanted to be gin composing right on the spot. That was in 1911. It was eight years, however, before the shadow became a reality, and then, despite wide critical acclaim, it was 40 years more before it was staged in the U.S. Trouble was, with all those ships and rocky passes, the technical demands of the fanciful libretto were more than...

Author: /time Magazine | Title: Opera: Bright Shadow | 10/14/1966 | See Source »

...drinks require vodka. Members of the Burlingame Country Club, down the peninsula from San Francisco, have a special drink called the Menlo, a mixture of lemon syrup, soda water, sugar and gin. In Southern California, the Golden Cadillac (Galliano liqueur, crème de cacao, orange juice, cream) is catching on. Chicagoans have taken up the Black Martini (dry vermouth and blackberry brandy), the Brave Bull (tequila and Kahlua) and the Blue Blazer (mulled brandy, Southern Comfort and water). Washingtonians are drinking a new depth charge called the Kraatz No. 1 Special, invented by Hawaiian Businessman Donald Kraatz. The recipe...

Author: /time Magazine | Title: Drink: What's In | 10/14/1966 | See Source »

...sentimentally bucolic radio serial about a small English country town. In the serial, Sister George performs good deeds and put-puts around on her motor bike singing hymns with homey off-pitch piety. Off the air, in her London flat, Sister George is a horsy, cigar-chewing, gin-swilling, bull-roaring lesbian who coarsely flays her pliant companion, "Childie...

Author: /time Magazine | Title: Theater: Games Lesbians Play | 10/14/1966 | See Source »

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