Word: ginning
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Within the next year, Seagram will bring out two new Scotches (100 Pipers and Passport), and four liqueurs, as well as a gin, a vodka and the first Hawaiian rum. Bronfman aims for 100 Pipers to compete against the bestselling U.S. Scotch, Schenley's Cutty Sark, which happens to be the favorite of Lyndon Johnson. The new liqueurs will have a more limited market than the mixed drinks and Scotches, but will be more profitable. "It is our philosophy," says Edgar, "that as costs keep going up we have to come out with higher margin items...
...comic wonder of a cast, Marjorie Rhodes, as the bridegroom's mother, is the standout, batting out a caustic aside with a batted eyelash. If Father Wolfit is the cakes and ale of the play, Mother Rhodes is its gin and bitters. But the entire evening belongs to blessedly real people who are not crammed with half-baked oddities but full of bread-fed humanity...
...York is making a new 007 trench-coat with secret pockets, throws a plastic Beretta into the bargain. Weldon Manufacturing is planning his and hers pajamas with secret pockets, and Harry Diamond Corp. is making 007 swimsuits and sports shirts. Angostura Bitters has begun pushing an 007 drink-gin or vodka with lemon juice, sugar, soda and two dashes of bitters-served, naturally, in a Baccarat highball glass. . For younger Bondsmen, Multiple Products plans to market a toy attache case, complete with a four-piece toy sniper rifle, plastic dagger, decoding machine and a "searchproof" lock that, if tampered with...
...Gin to Explosives. The increase in sugar production has produced some sour with the sweet. Exceptional harvests all around the world will create a 4.4 million-ton surplus this year; prices have toppled from 11.18? per Ib. only last month to last week's 2.20?. Two companies operated by Julio Lobo, the world's foremost sugar buyer, recently went bankrupt by banking on a rising market. The situation is complicated by Castro's Cuba, whose crop this year is expected to rebound to 5 million tons. Russia, the world's largest grower (from sugar beets), takes...
...drinks. In Peru, where a drop in the U.S. import quota has caused a 220,000-ton sugar surplus, W. R. Grace & Co. intends to solve a national economic crisis in an ingenious way: Grace will use the excess to make, under license, Smirnoff vodka and Gordon's gin...