Word: gins
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Dates: during 1960-1969
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...brightly colored plastic balls, about the size of a walnut and filled with water, seem just the thing for summer on the patio. Taken from the freezer and dropped into a drink, they don't melt and dilute the gin and tonic the way old-fashioned ice cubes do. And if Mother has bought pink ones shaped like elephants, the kiddies tend to clamor for them in softer drinks. But the freeze balls, made in Hong Kong and filled with water there, are apt to leak. When they do, the medical effects can be more chilling than the customer...
...kiss and fondle each other from head to toe, all the while uttering erotic moans and groans. Though the audience holds no Equity cards, it is urged to join the act, in the name of "participatory, environmental theater." Sibilant seductive whispers invite the spectators to dance. Some playgoers are gin'gerly about it; others are the life of the orgy...
...people who are interested in American drinking habits-and enjoy arguments about statistics-the latest edition of the liquor industry's Handbook brought some more or less momentous information. The bourbons still reign over all (two to one over Scotch), but vodka, the biggest new "white liquor," passed gin last year, 12.9 million to 12.4 million cases. The Handbook's charts show that vodka hasn't a chance until 1973, if then. Then there's rum. Terrific growth-up 54% in the past five years...
Since rum, vodka and gin are all so big, maybe there's a new "white hope" coming along? Some liquor companies think they may have spotted one. It is tequila, the distinctive Mexican cactus liquor that mingles lazily-but with a powerful wallop-with all kinds of ingredients. Imports are up 388% in the past five years, and nearly every major distiller has now made an agreement with a Mexican producer...
...exciting diversification," observes Powell, who adds that Booker intends to get no more deeply involved in publishing. Although its authors are providing Booker with its best return on investment, the company also is the biggest importer of rum into Britain, where rum is the second most popular drink after gin. Overall company sales are now $80 million, and profits last year...