Word: gins
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...origin, each product has found such popular appeal that shrewd owners take elaborate pains to maintain and exploit their secrecy. The Angostura formula is brewed twice weekly in 10,000 gallon hatches in a labyrinthine "secret room." Employees at Pimm's Ltd., the makers of a secret gin sling (Pimm's Cup) whipped up in the 1850s by a London chophouse bartender, are forced to take a company loyalty oath. Only four Carthuisan monks know the formula for Chartreuse, and travel between monasteries to make it. The ingredients for Coke's basic 7-X formula are ordered...
...Kensett, Ark., where Mills grew up, his father was one of the most prosperous men in town, owner of a busy country store that sold everything from horehound drops to horse collars. (Mills's mother, 77, still helps run the store.) Later on, Ardra Mills acquired a cotton gin and an interest in the local bank. Wilbur worked in the store during his boyhood, but early in life he was struck with awed admiration of William A. Oldfield, the bouncy, genial Congressman from the district. In his travels around his constituency, Oldfield frequently visited Kensett and stopped at the Mills...
...from the rich and give to the deserving poor-themselves. The grim workhouses, stews and drinking dens of London become playgrounds for boys with a taste for adventure. The biggest laugh of the evening comes when Fagin paternally growls at his charges, "Shut up and drink yer gin...
...chewalong has quadrupled gum consumption in five years, making it Japan's third favorite sweet, after chocolates and caramels. No fewer than 43 manufacturers are turning out gamu, as it is called, and they have already popularized 150 flavors, including such tangy new taste sensations as green tea, gin fizz and pickled plum. In the interests of more mannerly mastication, the manufacturers have even prescribed a code of gummanship (cardinal rule: never chew when addressing your elders), plan to install 1,000 wad-disposal boxes in convenient public places, and have introduced an official gum chewers' anthem...
Research began when the scientists administered their medicine (formula: 1¾ oz. dry gin + ¼ oz. vermouth + 1 olive). Tests ended "at saturation," when nobody cares. The conclusion: "A linear relationship of 2 db increase of tolerance per martini until the third cocktail became apparent. At this point, another physiological condition gradually occurs within the subject, causing the tolerance to increase on a cumulative basis of 4 db per cocktail until saturation...