Word: gins
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...liquor business was the whiskey business. In 1913 the U. S. drank 135,000,000 gal. of rye and Bourbon, 5,000,000 gal. of gin, 1,500,000 gal. of Scotch, a trickle of Irish. Rum, wine, brandy, liqueurs cut no figure. The Prohibition liquor business was an alcohol business and liquor consumption rose to at least 200,000,000 gal. a year. No one knows how much the U. S. taste has changed in the era of cocktails, bad Scotch and gin-&-gingenle. That in 1934 the U. S. will drink at least...
...Industrial Alcohol. Upshot was Penn-Maryland, Inc., equally owned by National and U. S. Industrial. It was arranged that Penn-Maryland would make not only all of National's blended whiskey but also whiskey for Canada Dry Ginger Ale. Standard Brands will make Penn-Maryland's gin, will market its own brand, Fleischmann, through Penn-Maryland, make Canada Dry gin. The quality trade National Distillers reserved for itself-unblended Old Grand Dad, Old Crow, Old Taylor, Sunny Brook, Old Over holt, Large, Mount Vernon, In the importing field National Distillers took under its wing the old house...
...hurdle is a $5-a-gallon tariff which will probably be upped to stimulate domestic grain consumption. DCL, like Bacardi, has taken its time about the U. S. market, has kept liquormen with their tongues hanging out over who was to sell Johnny Walker, Haig & Haig, Dewar and Gordon gin. The assignment of only two brands was definitely known so late as last week: Black & White to National Distillers and Johnny Walker to Canada...
...that it was not going into the liquor business, called a directors' meeting for this midweek to vote on a liquor affiliate. Mc-Callum's Perfection, Haig & Haig and Dewar's Scotch were the chief whiskeys in General Foods' eye, and also Gordon's Gin. The last was a cause for much debate and speculation. The importing company that had Gordon's in the old days had come sufficiently to life to give DCL legal pause in assigning this agency afresh. Observers waited to see whether the Gordon prize would fall to the General...
...distillers said they could retail blended whiskey for $1.50 a quart but they did not specify the quality. Most whiskey men believe that in a few years even good aged whiskey will be as low as $1 a quart. Good Scotch will probably not go under $35 per case. Gin will probably retail for $1 to $1.50 per quart...