Word: ginseng
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Moon does not fit the standard image of the guru out of the East. At 53, he is, in fact, a millionaire whose holdings in various enterprises (including ginseng tea, titanium production, pharmaceuticals, air rifles) are worth perhaps $15 million. The business success has grown hand-in-hand with his religious endeavors, which began, as he tells it, with a vision of Jesus Christ on a Korean mountainside in 1936, a vision that told young Moon-then a Presbyterian-to "carry out my undone task...
...through the taiga-the deep silent forests of pines and birches. Nomadic tribesmen pushed up from the south, grazing their cattle and roaming on. Then the thunder of horses reverberated across the steppes, bearing the predatory banners of Genghis Khan. Chinese prospectors ranged northward to comb the wilderness for ginseng roots, the source of miraculous cures. The land echoed with the sad clanking of the chains that fettered the czars' prisoners, and then with the sighs of all those thousands who continued to be banished, body and soul, after the Bolshevik Revolution. "How many mysteries does the taiga hide...
...trail, Dai was issued rice and dried salted meat daily, plus two pounds of sugar and a pint of milk every 45 days. The officers were regularly issued ginseng root, the ancient Oriental aphrodisiac and cureall. On occasion, the troops would sell their clothing to buy chickens or a suckling...
...variety of such foods is vast. At Erewhon Natural Foods in Los Angeles, natural-food gourmets can find deep jars full of grains, nuts and buckwheat spaghetti. They can also pick up such exotica as whole-wheat bread with avocado and tomato filling, and ginseng, an herbal root from Red China...
Meanwhile, like other facets of the counterculture, the new diets are filtering into the suburbs via the teenagers. Rows of unfamiliar foodstuffs are appearing in middle-class cupboards: brown rice by the bucketful, as well as packages of aduki, granola, gomasio, ginseng and miso. Worried mothers are on the phone to each other whenever one of their children threatens to "go macrobiotic," for they have only the vaguest notion of what that means. Going organic poses another kind of problem, for that will mean that the Thanksgiving turkey must be imported from an organic farm for a dollar a pound...