Word: ginza
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Dates: during 1970-1979
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...different it was a decade ago. On the momentous day when Armstrong and Aldrin touched down on the moon, all the world seemed to stand in awe. From Tokyo's Ginza to Piccadilly Circus in London, hordes of people followed the astronauts' progress. "How are they doing?" total strangers asked one another. People prayed for their safety, and countless babies were named Apollo. Millions of people clung to their radios and television sets, and newspapers broke out their largest type. Though beaten in the race to the moon, even the Russians joined in the worldwide chorus of acclaim...
Nowhere has the dollar faded so badly as in Japan, where it has shrunk by 40% in a year. Confronted with a $2.50 can of beer, a $5 breakfast or a $30 minute-steak lunch, Americans beat a hasty retreat?"chuckling in amazement," says a shopkeeper on Tokyo's Ginza. Says a veteran tourist who is staying at Tokyo's Imperial Hotel, where the cheapest room for two is $80 a night: "It's just plain scandalous. I never thought I'd see the day when the greenback would turn into Mickey Mouse money. It really hurts my pride...
...clothes, like those casual, comfortable, contemporary Americans they are made for, will not only be bought and worn at home but will be noted and copied in Rio and in Rome, on the Ginza and the Avenue George V. After more than a century of obeisance to Europe's high priests of couture, American designers have won worldwide respect as creative interpreters of a way of life-and style. It is a rebellion and an achievement that has been building since World War II. But it has, in the eclectic fashion world of 1976, undeniably come...
Dreamy Clout. At Dentsu, that could be more than mere hyperbole. The diligence of the 5,000-person work force is legendary, and the lights of the agency's 15-story glass-and-concrete head quarters near Tokyo's Ginza regularly glow late into the night. Competing admen joke that "the first people on the streets each morning are the ragpickers - and Dentsu men hurrying to work." In seeking new business, the firm's account executives are the most aggressive in Japan; they often refer to calls on prospective clients as attacks. Each summer a group...
...usual. On a recent Sunday, 10,000 cars ferried Tokyo's sporting set to the biggest turnout ever at the Nakayama Racecourse. The betting set a record of $44.3 million. "There's something unhealthy about the way they played it this year," observed one official at the Ginza offtrack betting center. That same day, 300,000 shoppers crowded the Mitsukoshi Honten, Tokyo's largest department store, to snatch up a record $8,900,000 worth of goods...