Word: giorgio
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Dates: during 1980-1989
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...magazine has become something of a minefield -- and a smelly minefield at that. More and more perfume manufacturers are relying on not just provocative texts and evocative images but a sample of the real thing. Turn the page, break open the "scent strip" and get a full blast of Giorgio of Beverly Hills; or Calvin Klein's Obsession; Fendi, the passion of Rome; or Faberge's McGregor. "The fragrance business is so highly competitive," says Melisande Congdon-Doyle, director of cosmetic and fragrance marketing at Harper's Bazaar, "that the only way to get the scent before the noses...
...Giorgio was the pioneer of scent strips, but more than a dozen other manufacturers have followed suit, since the tactic seems to work wonders. Fragrance sales, which fell in the early 1980s, have steadily risen for the past five years, according to the Fragrance Foundation. Scent strips have become so effective that they are challenging department stores as the primary means for introducing and sampling new fragrances. For readers who cannot make it to the nearest posh department store, the ads provide a toll-free 800 number to call to buy the product from the privacy of their living room...
Some fashion watchers attribute the resurgence to the influence of Italian designers like Giorgio Armani, whose textured black and gray suits are best highlighted by white shirts. "There is nothing more crisp and effective with a dressy suit than a white shirt," says Phil Borntrager, a buyer at upscale Chicago clothier Mark Shale's. Others see white's return as emblematic of a conservative trend in power dressing. "People are looking for a lower profile, and that includes the way they dress," explains Jody Kuss of the haberdashery Barneys New York...
...fool around with the clothes and schmooze with -- or at least step over -- the grand master, Lacroix is attracting other wealthy young people accustomed to haute ready-to-wear. Living for the city lights, they are the type who might sport a subtle Issey Miyake one night, an elegant Giorgio Armani the next...
Things can get pretty nasty behind the Escada suits and the hint of Giorgio perfume, if Author Judith Briles is to be believed. In her recently published book, Woman to Woman: From Sabotage to Support (New Horizon Press; $18.95), she sets down nearly 300 pages of testimonials supporting the hypothesis that women are attacking women in the workplace with carefully veiled venom and viciousness. "If women are going to sabotage someone, it's more likely to be another woman than a man," declares Briles, 42, a former Palo Alto, Calif., stockbroker...