Word: giorgio
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...founded the Baltimore Fruit Exchange, bought control of the New York Fruit Auction Corp., extended his jobbing business. When shippers' loans to growers started running as high as $4,000 an acre during the land boom following World War I, Di Giorgio limited loans to $350 an acre. Others scrambled for business he lost. When the boom collapsed, most of them went broke...
...Desert Blossoms. But Di Giorgio had plenty of cash to buy cheap desert and range land in California's Kern County. Irrigated, the desert blossomed with fruit trees and grape vines at Arvin and on a 5,000-acre ranch north of Delano. Since then, production has been the main business of the Di Giorgio Fruit Corp. In 1930, he sold out his prosperous Atlantic Fruit & Steamship Co., an outgrowth of Atlantic Fruit...
About the same time he got a heady taste of the wine industry, souring under Prohibition. Di Giorgio made a deal to deliver grapes free to the Italian Swiss Colony winery in exchange for 90 gallons of wine for each ton of fruit...
When Repeal came, he had 500,000 gallons aging in the winery. Italian Swiss, which had thought Di Giorgio crazy to give away his grapes, was glad to buy back his wine. His take...
...Wine, New Bottles. Most of the actual work of running the new winery, along with Di Giorgio Fruit, has fallen on the heirs apparent to the fruit empire, four of the childless little king's nephews. All told, they boss dozens of enterprises (orchards in the Sacramento Valley, a cannery and 8,000 acres of citrus groves in Florida, a box factory in Oregon, etc.), which netted $4,212,000 last year...