Word: giorgio
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Partly, this was insurance for Di Giorgio grapes. Now, if the price is not right, or frost comes early, the fruit king will turn his grapes into wine. But it was also an aggressive invasion of the wine business...
Like many a little king, Joe Di Giorgio was not satisfied, although he grows more plums and Bartlett pears than anybody else in California, more oranges and grapefruit than anybody else in Florida, more grapes than anybody else on earth. So he was spending more than $1,000,000 for his new winery, which will eventually hold two million gallons in fermentation tanks, another 20 million in storage...
Amid the sunshine and fruit trees on his 10,000-acre ranch near Arvin, Calif., Joseph Di Giorgio, 71, imperiously watched workmen pour concrete for what will be the world's largest winery...
Tough & Tougher. Joe Di Giorgio has been battling ever since he ran away from his home in Sicily at 14. At 19, he was operating his own fruit commission house in Baltimore. At 21, he started the Atlantic Fruit Co., imported bananas in competition with big United Fruit. When it cut prices to fight Di Giorgio, Joe proved that he was tough, too. He invaded United Fruit's European market, became such an annoyance that United Fruit made peace...
Married. Sheila Cudahy, 23, only daughter of Chicago Packer Edward Aloysius Cudahy Jr. (only son of the late founder); and Giorgio Pellegrini, 30, Italian-born accountant for the Cudahy Packing Co.; in Chicago...