Word: giovannis
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Dates: during 1960-1969
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...worried about Mr. Giovanni Agnelli [Jan. 17] dashing here and there through a frantic 36-hour day. He'd better get rid of that Ferrari and drive a Fiat...
Archbishop Giovanni Benelli, deputy secretary of state, acts as an informal link between L'Osservatore and Pope Paul. Benelli meets twice a week with the current editor in chief, Raimondo Manzini, 67, to plan articles for the paper, and consults the Pope on major points of editorial policy. Paul himself maintains a close personal relationship with L'Osservatore. He occasionally telephones Manzini, and sometimes reads proof on exceptionally important stories. When doing so, the Pope makes corrections in red ink and adds his personal comments, also in red ink, in the margins...
...young man, Agnelli could hardly have had it any better. His family has long flourished in Italy's subAlpine Piedmont, a region noted for its soldiers and industry. Grandfather Giovanni Agnelli gave up a military career in 1899 and founded, with partners, Fabbrica Italiana Automobili Torino.* After some early hard times, Giovanni took personal control. Soon Fiat prospered on the strength of racing successes. It absorbed many early rivals and moved from artisan to assembly-line production, which enabled it to build 70% of the Italian Army's World War I trucks. The company went on to furnish...
Gianni-he was christened "Giovanni" but began early to use the shorter name to distinguish himself from his grandfather-followed a circuitous and somewhat star-crossed route to his inheritance. When he was only 14, his father was killed in a plane crash; ten years later, his half-American mother died in an auto accident. Gianni was raised largely by English governesses (he speaks impeccable English) and by his relentlessly entrepreneurial grandfather. He recalls that "we always wanted to know what was going on in Detroit"-and at 18 he was sent on a two-month auto tour...
Agnelli went to work under Vittorio Valletta, a paternal technocrat who had been old Giovanni Agnelli's choice to rebuild Fiat after the war. With Mussolini gone, Valletta found an even better patron: the ordinary Italian consumer. In 1953, he brought out the tiny, tinny Fiat 500 model. Italy's first cheap mass-produced car, the 500 fit Valletta's prescription for something that could be made at the lowest possible cost, yet still be "a complete automobile." Italians dubbed it the "Mickey Mouse," and it proved to be for them what Ford's Tin Lizzie...