Word: girling
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Dates: during 1940-1949
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With the motorcar had come the Fisher Body Girl. In Paris, Harvard-educated, Poet E. E. Cummings sneered...
...Girl With The Wrigley Eyes...
...alone. At least one-third of all the advertisements bought by that staggering sum are using models. The proportion is nearer half in beer, cigarettes, cosmetics, the biggest users of models outside the fashion field. The figures add up to the simple conviction that there is nothing like a girl to catch the public's eye. Actually, with the buyers' market making the going tougher than before, the advertising business has begun to realize that a pretty girl can only lead the customer to the store counter; she cannot make him buy. Only the product itself...
...Eastern beer sales largely by the use of pretty Miss Rheingolds, about half of them Irish "colleens" duly elected each year by beer drinkers. (Current Miss Rheingold: pert Pat McElroy.) In its battle with Coca-Cola, Pepsi-Cola plans to count heavily on the new television Pepsi-Cola Girl, Louise Hyde, a 24-year-old Chattanooga belle of whom one adman said hopefully: "She just makes you feel thirsty...
Even if a girl is accepted by one of New York's 23 agencies (the best known: Powers, Conover, Thornton, Hartford, Ford), it is still a long road to a magazine cover or a four-color ad. Most agencies register far more models than they can possibly place, are little more than clearinghouses which keep the models' bookings, relay telephone messages, give them a place to sit around and wait between jobs, and collect 10% of their fees. It is usually the model who has to sell herself, tramping in & out of photographers' studios, showing her scrapbook...