Word: girling
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Dates: during 1960-1969
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...here I was, standing next to a girl whose escort had just been thrown headlong through a swinging door, and who had come storming back in to receive a chair over his shoulders. I was champing on a medium-well hamburger, swilling beer out of a pitcher and roaring "All right!" at the top of my lungs...
...modern office building in the cast forties in New York City. In her thirties, chic in white slacks and a brown sweater, she offered me coffee and in a slow but alert voice told me the kind of image she had attempted to present of the kind of girl who uses Pristeen...
...Pristeen ads emphasize youth and girlishness. "It has sort of pink chiffon smell"; it is essential "to your peace of mind about being a girl. An attractive, nice-to-be-with girl." FDS (for "Feminine Deodorant Spray") and Bidette use the word "woman...
Miss Prag nodded. "I think the whole world is younger today. I think women think of themselves as girls very late. The word 'girl' has a somehow more universal ring to it. And not only that-young people are really the pace-setters today. They put on mini-skirts and then the mothers started raising their hemlines. I think it's a softer, more feminine image-the girl-than the woman...
...really wasn't," Miss Prag laughed. "The thing was to try to say in the headline what we were talking about without being totally explicit-without using the word 'vagina' in the headline. The copy could have said, 'the trickiest deodorant problem a girl has isn't under her arms.' It's just that I think that's harsh and unfeminine and I'm hung up on the word 'little...