Word: giro
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...like this," explained Giro's Proprietor Herman Hover last week, adjusting his hand-painted cravat (tropical birds). "You've got to get a room jumping. You've got to fill it with hep people. If you haven't got a jumpy room, you haven't got a Hollywood nightclub...
Enhancing Milady. If anybody knows about Hollywood nightclubs, and how to get a room jumping, it's Herman Hover. When he took an option on the famed Giro's six years ago, he was taking on the town's No. 1 white elephant. When a fire gutted it shortly afterward, his prospects looked even worse. But four years ago this month Hover started up again: the place has been jumpy ever since. It didn't seem to matter what happened to Hollywood-congressional investigations, hirings & firings, falling box office-so long as people could hash...
Hover gets yeoman assistance from the daily gossip columnists. On occasion, they have reported enough celebrities in Giro's to fill a large section of the Hollywood Bowl. Hover encourages these exaggerations by spending $125,000 a year to promote the legend that anyone seen at Giro's must, of necessity, be a member of Hollywood's higher echelons...
Bettering Girls. In his tireless pursuit of jump, and on the theory that his patrons are easily jaded, Hover redecorates Giro's every two years. The cigarette and hatcheck girls, fetchingly attired in black-net hose, ballet skirts and tight bodices, are breathtaking and don't last long. If a girl hasn't "bettered herself" in three months, she is likely to be dropped. Betterment usually means getting some kind of movie job. One former Giro's girl, "Sunny" Ainsworth, married Tommy Manville (his seventh...
...last week, Princess Elizabeth confessed that she was "already frightened at the thought of walking up the aisle." However, Elizabeth's sister Margaret, undaunted, confided that she herself means to be married before long. Palace spokesmen were quick to deny all rumors. But after an engagement party at Giro's last week, one sharp-eyed newsman was ready to swear he had seen Princess Margaret and Philip's first cousin, the 28-year-old Marquess of Milford Haven, holding hands under the table...