Word: gismondi
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...prices are enough to send anyone to the couch. Some chairs go for $5,500, sofas for $6,200 and Architect Michael Graves' maple, brass and lacquered wood single-bed unit fetches a breathtaking $19,500. But Memphis' business-minded president Ernesto Gismondi, who also owns the highly successful Artemide line, is pushing for more marketable designs and prices. Memphis' latest edition sports straighter legs, more illuminating lamps and affordable price tags. "Fust," a metal-and-wood side chair by De Lucchi, for instance, sells...
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