Word: giuliani
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...ever gone from being a mayor to being President without holding an office in between. Giuliani passed up a chance to run for the Senate in 2000; instead, the years since he left city hall have turned into an experiment in information-age politics. Rather than build his r?sum?, he has been building his brand...
...While most former mayors might harbor a hope of seeing their names on a city park or freeway bridge, Giuliani has stamped his on a consulting firm, an investment bank, a best-selling book and a venerable Texas law firm. Through his speeches and business deals, he has expanded his political network and piled up chits for future favors - all while making himself rich. Who needs the Senate...
...Marketed in boardrooms, convention centers, basketball arenas and political rallies, the name Giuliani (pronounced ka-ching!) has been used to sell concepts like public safety, the repair of bankrupt companies and the ability, as Kipling put it, to keep your head when all about you are losing theirs. In a word, the Giuliani brand stands for leadership: the one-word title of his book and the mantra of his staff members...
...Cashing in while gearing up - few politicians have the name recognition to pull it off, but after watching Giuliani, more of them may try it. The strategy germinated even before 9/11, as the lame-duck mayor hatched plans to start a consulting business, Giuliani Partners, with some of the leading figures from his administration. Their cachet would come from the renaissance of New York City during the Giuliani years: crime and welfare rolls down sharply, quality of life and overall snazziness trending...
...Then al-Qaeda destroyed the World Trade Center. New York City's worst catastrophe was Giuliani's finest hour, and the worldwide acclaim he received gave his start-up company instant momentum. Firms lined up to buy the advice, credibility and connections of a man who had been knighted (honorary) by the Queen of England, hailed as "Rudy the Rock" by the President of France and chosen as TIME's Person of the Year...