Word: giuliani
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Then the Twin Towers blew up on the morning of the Democratic primary. The election was postponed, Giuliani's stature soared as he helped the city crawl from the wreckage, and when the general election was finally held last week, the whole country was paying attention. The billionaire who didn't have a chance squeezed out a victory anyway--defeating city public advocate Mark Green by about 40,000 votes out of a total 1.4 million cast--and he did so largely because of Giuliani's dramatic endorsement...
...just eight days before Election Day, Bloomberg's media team--legendary New York consultant David Garth and Bill Knapp, a Washington-based consultant who worked for Bill Clinton and Al Gore--released a commercial that turned Giuliani's support into electoral gold. A fatherly endorsement of Bloomberg and a warm farewell to his city, Rudy's words would echo on TV and radio like a lullaby for the next week. "You may not have always agreed with me," he said, "but I gave it my all. I love this city, and I'm confident it will be in good hands...
...people unemployed as a result of the attack--and there seemed no better counselor than the man who'd been leading them so well. A city where Democrats outnumber Republicans 5 to 1 put back-to-back Republicans in office for the first time ever. In effect, this was Giuliani's third successful election, the one he had longed for but was barred by term limits from joining. "I didn't recognize how powerful the endorsement would be," he told TIME. "I'd become a different figure...
...Yorkers will find out whether Giuliani's judgment was as sound as it's been so many other times this fall. Bloomberg becomes the 108th mayor of New York at a time when the second hardest job in America is harder than it has ever been. (Campaigning last month for Green, former New York Governor Mario Cuomo had one piece of advice for whoever won: "First, pray.") Bloomberg, 59, spent an estimated $60 million on the race--as much as Ross Perot spent running for President in 1992, more than anyone has ever spent running for mayor of anywhere...
...almost half the city's Latinos and a quarter of its African Americans voted Republican, ratios Giuliani himself never achieved. (Rudy had prophesied as much to Bloomberg a year earlier in the Gracie Mansion library. Says Giuliani: "I told him the only advantage to being a Republican in New York City is the Democratic primary, where they kill each other.") And so for the first time in modern history, the city's residents elected a man who knows almost as little about them as they do about him. In an interview with TIME last Friday, after breakfast with former Mayor...