Word: giumarra
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...Giumarra is the 'South Africa' of the table grape industry," Grossman said. "They apply cancer-causing and birth defect-causing pesticides to their vineyards that grape workers come in contact with...
...Pearey has taken big risks: working in color, he has made a film that is polished without being slick; concentrating on faces he has handled an intensely emotionaly issue without getting sentimental or manipulative. When you see a grower, John Giumarra, ride out to the picket line to confront the UFW on a golf cart with dollars signs painted on the sides and front, you suddenly remember that he put those dollar signs there--not a director. Fighting for Our Lives is filled with moments like that. No one had to hire extras to play sheriffs in Kern and Tulare...
Cesar Chavez had spent the evening of July 25 speaking to a group of striking typographers in San Rafael, Calif. He came home weary to Delano at midnight only to find a message from John Giumarra Jr. The largest producer of table grapes in the U.S., the Giumarra family's company was also one of the bitterest foes of Chavez's United Farm Workers Organizing Committee. After five years of Chavez's la huelga-the strike -against table-grape growers, and a few days of inconclusive confrontation the week before, Giumarra wanted to talk seriously. "No attorneys...
Chavez called back and told Giumarra's father: "Gee, I'm so tired I can't even talk." John Giumarra Sr. replied: "Don't talk, just listen." Chavez agreed: "We've been waiting for this for five years, so if you are willing to talk, I guess I will." They met at 2 a.m. in a Delano motel and talked for six hours. That morning there were full-fledged negotiations between a six-man U.F.W.O.C. team and 26 major grape growers from the rich San Joaquin Valley. The meetings went on for three days...
Chavez decided to resort to the boycott to keep pressure on the table-grape growers. He applied it first in 1967 to the Giumarra Vineyards Corp., the largest U.S. table-grape producer. Giumarra started using the labels of other growers?in violation of Food and Drug Administration rules?to circumvent the boycott. In retaliation, the Chavez people began to appeal to stores and consumers not to buy any California table grapes at all. The boycott has been extended overseas to Britain and Scandinavia...