Word: giumarra
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Dates: during 1960-1969
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Chavez decided to resort to the boycott to keep pressure on the table-grape growers. He applied it first in 1967 to the Giumarra Vineyards Corp., the largest U.S. table-grape producer. Giumarra started using the labels of other growers?in violation of Food and Drug Administration rules?to circumvent the boycott. In retaliation, the Chavez people began to appeal to stores and consumers not to buy any California table grapes at all. The boycott has been extended overseas to Britain and Scandinavia...
...first strike, and a wine boycott against the Schenley company, the farmworkers have held and won union elections on seven of the grape ranches in the area, including Schenley and the California giant, DiGiorgio Farms. The remaining holdouts have proven more resistant, and the target of the present boycott, Giumarra Vineyards, has issued statements indicating that it never intends to negotiate with the Farm Workers on any basis. Still, the union has established itself in California as the strongest organization of agricultural workers since the thirties...
Stop and Shop, the largest supermarket chain in New England, yesterday agreed to buy no more Giumarra grapes until the California farm workers national boycott against Giumarra has ended...
...farm workers, organized by the AFL-CIO, began the national boycott in late August after Giumarra, the world's largest producer of fresh grapes, refused to let them unionize...
...organizers, no matter how discouraging the situation appears now, it is not a question of whether or not the boycott will succeed, but rather one of how long it will take. They will continue picketing until Giumarra relents or until the grape season is over. If the strike continues, they will be picketing again next year. They have a driving sense of mission. "If Giumarra goes, one million farm workers will be organized in five years," says one organizer...