Word: giumarra
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...their attempts to counter the boycott, the Giumarra family have proved unusually resourceful. On August 5, they called a secret meeting of lawyers for the country's largest grape producers. The UFWOC learned from an informant who was present at the meeting that the growers would allow Giumarra to market grapes under all of their labels. Before the boycott effort had been initiated, Giu- marra sold grapes under six labels; the two most well known were "Arra Grapes" and "Grape King." Now, according to union information, there are at least 35 different labels used for grapes grown by Giumarra...
Four organizers and one UFWOC volunteer arrived in Boston on September 1. The volunteer was Alan Moonves, a Harvard junior and SDS activist who had spent his summer at the Giumarra farms working as a trainee for the UFWOC. "At first our job seemed pretty clear cut. But the label game made it a lot harder. Giumarra managed to sell his grapes somewhere and it was our job to track them down...
...large chain stores in Boston. Each was visited by one of the organizers accompanied by the head of the largest union local employed by the chain. They asked the company to switch their brand of grapes. Only two have cooperated so far and cancelled their order from Giumarra until the conclusion of the strike...
...Giumarra grapes are no longer sold at Haymarket Square. And, according to Moonves, most of the city's 300 small retailers have cooperated...
David Fine, head of labor and industrial relations for "Stop and Shop," has said "no" in less picturesque terms. He, in fact, cited three reasons. (1) Most of the company's workers belong to unions, thereby proving the good will of "Stop and Shop." (2) Giumarra grapes are the highest quality grapes on the market and settling for anything less would be selling the customer short. (3) If "Stop and Shop" were to accede to the organizers' request, they would be bound to the same reaction "the next time." And if they had to stop selling every product made...